Fractional Business Development
Senior commercial leadership capacity—architected, installed, and transferred—without the cost and risk of a premature full-time hire.
What It Includes
- Revenue engine design: ICP, offer architecture, and channel priorities
- Pipeline stages, exit criteria, and qualification standards
- CRM structure, hygiene rules, and forecast discipline
- BD cadence: weekly pipeline reviews, monthly forecast, quarterly planning
- Playbooks for pursuit, handoff, and account expansion
- Coaching of internal owners so capability remains after the engagement
Who It’s For
- Mid-market industrial, manufacturing, AEC, and automation companies
- Organizations where commercial leadership is the bottleneck—not demand
- Teams between a strong founder-led BD model and a scalable sales function
- Leadership seeking executive-grade BD design without permanent G&A load
How We Engage
- Discovery and commercial diagnostic baseline
- Design and install of process, tools, and cadence
- Embedded fractional leadership for a defined period
- Transition plan with documented owners and metrics